Facebook Advertising and marketing are two very important activities for marketers. Rounding out the Facebook family is Instagram. This photo and video sharing app is one of the most popular apps among Gen Z and Millennials. Though this app likes to keep their stats under wraps, it's fair to assume that due to its popularity and unmoving status in the app stores, it has surely retained its popularity in Instagram is especially useful when it comes to marketing.
According to Statista , brands uploaded an average of 0. In Summer of , Instagram announced their newest feature, Reels , which is in direct competition with TikTok. It will be interesting to see how this feature evolves over time and impacts downloads.
Speaking of keeping in touch, a fair share of social media apps also experienced continued downloads in WhatsApp has approximately 2 billion users globally. While WhatsApp may not be as popular in the United States, it is the leading messaging app across the rest of the globe. It provides opportunities for businesses to keep in contact with their clients and customers through personalized messages, special offers and more.
There are many interesting marketing opportunities with WhatsApp as WhatsApp marketing continues to grow. WhatsApp is ranked fifth in overall downloads with more than billion plus downloads.
It is one of the most popular and widely used chat applications; WhatsApp also supports communication between international phone networks. Instagram was at the sixth position in the most downloaded apps in all categories. It been predicted in that Instagram will see a 5. Zoom was the seventh most installed app in the overall downloads category. It ranked first in the Apple Store downloads segment and third in Google Play downloads.
With nearly This exponential growth of Zoom makes a lot of sense because of the lockdowns implemented all over the world due to the COVID pandemic. Offices and educational institutes were shut down and to continue working and studying from home, people relied heavily on Zoom for video conferencing and calling. MX Player is an Indian video streaming and video on demand platform and has over million users globally.
Making MX Takatak the eighth of the most downloaded app in the world. Snapchat is now the ninth most popular app It is a social networking cum messaging application that can be used only through a mobile app. It allows users to chat with other Snapchat users and send snaps in the form of images, videos, and emojis. Facebook Messenger has managed to be the tenth most downloaded app overall. Facebook messenger is a American messaging app and platform developed by Facebook in Facebook is also one of the most used app in the world.
With nearly half a billion users worldwide Gmail is one of the most popular apps and the most famous email service in the world provided by the lord of all search engines, Google. No wonder why it has been the most downloaded app in the past few years as well.
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The free mobile version of Call of Duty had the second best quarter of any mobile game ever, with million worldwide downloads. The success of these apps can be attributed to their already established consumer base, and the evident shift in more gamers moving to mobile platforms as smartphone technology and processing speeds improve.
The app economy is also being fueled by growth in emerging markets including China, India, Brazil and Russia, thanks to faster internet speeds and increasing smartphone adoption rates. The country witnessed nearly 5 billion app installs in the last quarter of —surging ahead of the U. Note: As Google Play is not available in China, the country was excluded from this chart.
With an explosion in user spending, and seemingly endless opportunities for innovation, the global app economy shows a tremendous amount of promise, but is still in its early days. This is double the size of the global sneaker market, and nearly three times the size of the oral care industry.
Rising consumer spend combined with other forms of monetization, such as advertising and mobile commerce, could soon enable the app market to surpass the trillion dollar barrier in revenue.
A lot can happen in an internet minute. This stat-heavy graphic looks at the epic numbers behind the online services billions use every day. In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe. This annual infographic from Domo captures just how much activity is going on in any given minute, and the amount of data being generated by users.
Social networking and gaming apps are more popular among smartphone users across the world. Listed below are the 8 most downloaded smartphone apps across the world.
Zoom has topped the list of most-downloaded mobile apps during the pandemic. Zoom managed to secure spot in Apple App Store 's most download applications list in March.
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